By David Docekal, Editor The Hypercapitalist
Comcast (CMCSA) has become the largest cable operator in the United States, the third largest phone provider (now they have an agreement with Verizon Wireless to bundle cell service) and one of the largest media companies in the world. Before acquiring NBC Universal, they made an unsolicited and unsuccessful bid for The Walt Disney Company (DIS) in 2004. After the failed Disney Bid, General Electric (GE) agreed to sell their controlling stake in NBCUniversal to Comcast in 2009. Comcast has been integrating the NBC branding into all of their properties.
Comcast currently has a major TV network, numerous cable channels, content distribution, movie studio and even sports teams at its disposal.
It is still missing one key thing though after all of that: Radio.
Comcast would still be missing another item: An Outdoor Advertising network (Electronic Billboards) but we are gonna hit two birds with one stone with this solution.
The company that should be targeted here is Clear Channel. Clear Channel Communications (Private) is a major player in the radio industry. Owning over 850 stations, the company would be a perfect plug-in for Comcasts other properties. The massive radio platform and outdoor advertising business would be a perfect fit for NBC. The network could expand on to IHeartRadio and the 12 channels the company leases from SiriusXM (SIRI) to resurrect the NBC Radio Network.
The outdoor advertising would compete directly with CBS which owns billboards across the country.
Maybe someday we will see a Comcast/Clear Channel combination. Time will tell.