(BN) Whisky Wars: Single Malt Battle with Blended Scotch Rages

Bloomberg News

When I first visited Scotland’s distilleries back in 1977, the master blenders scoffed at the new fad for single malt whiskies.

Yet every marketer now acknowledges that single malts saved the Scotch industry from a dizzying fall from favor in the 1970s, when white spirits like vodka, rum and tequila grabbed market share.

There were only about 30 single malts produced then; today there are more than 200, and they’ve stolen a huge chunk of the Scotch market away from traditional blended whiski […]

Read the full story at http://www.bloomberg.com/news/2013-10-27/whisky-wars-single-malt-battle-with-blended-scotch-rages.html

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One thought on “(BN) Whisky Wars: Single Malt Battle with Blended Scotch Rages

  1. Pingback: My favorite whiskies. | The Suitcase Nomad

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