By David Docekal, The Hypercapitalist
The notion that Apple may be branching out even more by buying a third party brand has brought back memories of Apple of the 90s. Without Steve Jobs, Apple in the 90’s was making all kinds of products: Printers, scanners, digital cameras, tablets/PDAs (Remember the Newton?) and licensing out their Mac software to third-party PC manufacturers.
And what happened?
They almost went bankrupt.
Why? because rather than focus no innovation in their core business, they spread themselves too thin and diluted their brand. In 1997, Steve Jobs put a stop to that. Granted they branched out slightly with the iPod, iPad and Iphone but those were tightly researched, innovated and filled voids in the marketplace. Does apple need to have a headphone business? no.
What they need to do is create a TV and soon. Smart TVs are the next wave. Apple is in prime position now to do with a TV that the iPhone did back in 2007.
There have been rumors for years but no actual product. A TV running iOS needs to be out there and fast. Make 2014 the year of the TV. Allow networks to create apps for their content. Let local TV stations create apps for their content as well.
The future is knocking on the TV industries door. Apple needs to be the one to answer.
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